The Mammoths needed a fan app that could carry the weight of a season opener and live with the franchise for years after. Game-day features, ticketing, loyalty, content, and the CRM integration to make any of it useful. The deadline was the schedule.
We set out to build something that felt native on game day and calm on every other day — fast, legible, and impossible to get lost in while standing in an arena concourse.
We chose native iOS and Android over a hybrid shell. Game-day moments — live scores, wayfinding, mobile entry — needed to feel instant and survive a packed network, and native gave us the performance headroom and platform features to make that real.
The integrations did the quiet work: a deep CRM connection tied tickets, loyalty, and content to a single fan identity, so the app could greet a season-ticket holder differently from a first-time visitor without anyone configuring a thing.
It shipped against the season opener — the hardest deadline in sports — with a fixed scope agreed up front and held to.
Placeholder metrics — populate with the client-approved numbers, or swap to a single qualitative outcome if they're under NDA.
“[Quote from the client about the partnership — what worked, what changed, what they'd say to a peer thinking about working with you.]” — [Name, role, Utah Mammoths]
Product strategy · Native iOS & Android design and development · CRM integration · Game-day feature design. In partnership with [external partners, if any].
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